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Gross sitting in never-called leads
$49,536 /mo

$594,432 a year, at a $3,840 blended gross per unit.

That is 43% of your leads never reaching a human, at your own close rate. Not lost deals — deals never attempted.

Book my free Lead-Cycle Audit

Gross per unit: Presidio-NCM / NADA, Q2 2026 ($1,840 new, $1,409 used, plus F&I). Uncontacted-lead share: Demand Local dealership phone lead study, 2026. Indicative, not a promise.